Disney+

 Through an ambassador style influencer program, Disney+ hoped to shift perception of the platform towards being a general entertainment service. With each series launch, creators would receive a new creative brief to inspire their next content piece. 

Here are a few of my favourites.

The Bear S2

THE CREATIVE BRIEF: Step into Carmy’s shoes, and imagine: what kind of restaurant would you create if you were to inherit one? Creators were given two routes to chose from — interview prospective staff, or show off a signature dish.

THE FULL MONTY

THE CREATIVE BRIEF: Show how far you’ve come since the iconic Fully Monty film was released in 1997 — and how little has actually changed. 25 years older, none the wiser. Creators were asked to throwback to a photo of themselves in 1997, and recreate it.