Quaker Oats

Wh-oat's for dinner ?

THE BRIEF: Find moments throughout the calendar year where we can position Quaker Oats in fresh, exciting ways.

WHAT WE DID: We tapped into January's reset mindset, and challenged foodie influencers to create a week's worth of savoury dinner recipes using Quaker Jumbo Oats as the star ingredient. The ambition was to show off oats as a surprisingly versatile pantry staple that’s friendly to your wallet, your health and the planet.

With just 5 influencers, the campaign generated 107 pieces of content on Instagram in one week — including 22 value add. And we managed to do so in a way that kept audiences interested, and engaged.

⭐️ Recipe posts were saved over 5000 times ⭐️

MEG’S ROLE: creative concept, talent briefs