SC Johnson

DUCK toilet time arcade : toilet 2.0

Duck created a mobile game to help bust bathroom boredom, and launch their new toilet bleach scents. But they needed a fun, PR-able campaign to bring it to the next level, and get people in the UK talking.

WHAT WE DID: Over a Bank Holiday weekend, we transformed Margate Main Sand’s public toilet into a potty playground. With comical photo-ops, a branded grabber machine, surprise disco stalls and plenty of free samples to go around, we turned annoying queues into something to quack at. And then we tapped two creators to showoff the makeover in a piece of satirical social content.

⭐ CORQ’s “Most engaging influencer ads of 2024” ⭐

MEG’S ROLE: strategy, creative lead (concept, content + on-the-ground)

++ assistant mural artist

+++ loo roll costume volunteer

SOME DOWN & DIRTY BTS