Guerlain

STRASS THE WORLD : CHRISTMAS 2024

THE BRIEF: “Be extraordinary” was the motto of Guerlain’s Christmas 2024 campaign. Our task was to bring this to life through social content, using influencers to show that the luxury French beauty house as the go-to destination for extraordinary gifts.

WHAT WE DID: Cast a series of creators to who embodied Guerlain's heritage of craftsmanship and savoir-faire. We looked for talent who could carefully balance tradition and innovation, and invited them to translate the brand’s strass-on-stass visual world through their own refined visions.

MEG’S ROLE: creative, talent briefings, content oversight