LIPTON ICE TEA

SZIGET MUSIC FESTIVAL : 2024

THE BRIEF: Drive “FOMO” and make Lipton Ice Tea the the most talked about drinks brand at Sziget, one of Europe’s largest music festivals.

WHAT WE DID: We found a moment that Lipton Ice Tea could own, at time when no one else was talking. And we pulled out all the stops. The idea: be the brand that activates festival mode, and start the party early every single day.

MEG’S ROLE: strategy, creative lead (concept, content + on-the-ground)

#1 MOST MEMORABLE BRAND ZONE

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#1 MOST MEMORABLE BRAND ZONE ⭐

LIPTON SOCIAL HUBS

I also developed a social strategy for Lipton Ice Tea global, and spent several months creatively overseeing social media teams in 5x EMEA markets — France, the Netherlands, Belgium, Turkey and Poland. Here’s a very small snapshot of the “WTF” content we produced to grab Gen Z’s attention.