XIAOMI
MAKE MOMENTS MEGA
THE BRIEF: When Xiaomi's launched the 12T Series smartphone, they wanted to hero the upgraded photo capabilities. They gave us a campaign name, “Make Moments Mega”, and asked us to define what this could mean for creators — both pros, and amateurs.
WHAT WE DID: You don’t take a photograph, you make it. We wanted to show that the moments found, and captured, within a scene reflect the photographer’s perspective. A photo might be taken on a Xiaomi, but the moment is created by you. The campaign included content from eight global photographers, a UGC mechanic and a three part masterclass series with National Geographic photographer Hannah Reyes Morales.
Find the full campaign linked here.
MEG’S ROLE: creative concept, talent briefs, copywriter
