Simple Skincare (Unilever)

THE SIMPLE TRUTH

THE BRIEF: Simple wanted to create a movement that encourages the beauty loving community to be more conscious about the skincare information shared across social media.

WHAT WE DID: We created a creative device that could cut through the saturated skincare social media landscape, and show that it’s possible to communicate skincare information in a simple way. The Simple Truth was a structure that content lead with misinformation and myth, and followed up with “The Simple Truth”, featuring the brand’s product as the answer or solution. Within this, we defined what it meant to “say it Simple”; a set of straight-talking language parameters that influencers could use when they talk about skincare science.

MEG’S ROLE: creative concept, talent briefs, content oversight