MORETTI

Putting AI into Italian Living

THE BRIEF: Bring the Italian way of living to the UK in a meaningful, entertaining way.

WHAT WE DID: We challenged seven UK-based creators to turn to AI to discover more ways to Live Italian. From cooking to enjoying Sundays with friends and family, the brand wanted to inspire unexpected, joyful and engaging moments that creators could bring to life in their content together with Birra Moretti, and inspire millennials to embrace everyday life’s simple pleasures and Live Italian.

⭐ The campaign was shortlisted for a Shorty Award and nominated for a Drum Award ⭐

MEG’S ROLE: creative concept, talent briefs